Food From The Ground Up, a leading brand in the Our Home portfolio, engaged Hello There to create compelling content and strengthen its digital positioning. The goal was to enhance brand visibility, engagement, and support key retail relationships. Over a 3+ year partnership, Hello There collaborated closely with the Our Home team to reimagine content direction, cultivate an engaged social media audience, drive awareness through influencer partnerships, and develop performance-focused ads.

We have developed a diverse range of assets for Food From The Ground Up, catering to various company needs such as retail displays, web content, advertisements, social media, and tradeshows. To distinguish this brand from Our Home’s other snacking brands, we focus on targeting a millennial female audience. We've crafted a unique brand world through our choice of models, styling, messaging, and creative selections.

Building an engaged community was a crucial aspect of our strategy. We implemented a robust plan designed to attract and maintain an active and loyal following. By utilizing interactive content such as polls, quizzes, and live sessions, we were able to significantly increase engagement and following.

Influencer seeding played a key role in our approach. We carefully identified key demographics including moms, millennials, and college students whose values and audience aligned with Food From The Ground Up. 

Utilizing The Collective to activate our top performing influencers for gifting programs, we locked in partners with over 300k followers to post for no fee.

We designed and executed performance-focused ad campaigns to support key retail relationships and drive sales. Our data-driven approach ensured that ad performance was continually optimized to maximize return on investment. A/B testing allowed us to refine ad creatives and messaging, leading to better overall results. Through these comprehensive efforts, we successfully enhanced the brand’s digital positioning and achieved sustained growth.

When Yensa approached Hello There Collective, the primary objective was to increase performance across all digital touchpoints. Yensa sought to enhance brand visibility, engagement, and sales through a comprehensive digital strategy. To address these challenges, Hello There Collective formulated a multifaceted plan, focusing on four key areas: messaging and content refresh, ad strategy, influencer programming, and social media management.

Our primary objective was to effectively target Yensa’s top-performing demographic—Millennials and Gen X—which had been underrepresented in the model and creator content. This strategic shift aimed to increase engagement and brand loyalty within this key audience segment.

To address this challenge, we reimagined Yensa’s content direction to adopt an elevated and moodier aesthetic. This new visual strategy aimed to align more closely with the preferences and lifestyles of Millennials and Gen X, while also positioning Yensa competitively alongside Chantecaille and Merit Beauty.