real food from the ground up
SNACKING REIMAGINED
SOCIAL MEDIA | Influencer Partnerships | Ad Content | Campaign Content
STRATEGY
Food From The Ground Up, a leading brand in the Our Home portfolio, engaged Hello There to create compelling content and strengthen its digital positioning. The goal was to enhance brand visibility, engagement, and support key retail relationships. Over a 3+ year partnership, Hello There collaborated closely with the Our Home team to reimagine content direction, cultivate an engaged social media audience, drive awareness through influencer partnerships, and develop performance-focused ads.
SOCIAL MEDIA
Building an engaged community was a crucial aspect of our strategy. We implemented a robust plan designed to attract and maintain an active and loyal following. By utilizing interactive content such as polls, quizzes, and live sessions, we were able to significantly increase engagement and following.
FILTER
LOFI CONTENT
Hello There Collective created ongoing recipe content to engage Real Food From The Ground Up's millennial audience who engaged most with this content through saving it to return back to later and recreate.
PREMIUM CONTENT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut eu tellus gravida felis ultricies iaculis. Vivamus vitae arcu mollis, consequat orci ac, fringilla ligula. Morbi viverra risus mi, vitae lacinia tortor interdum eu.
+450%
INCREASE IN DOWNLOADS
+450%
INCREASE IN DOWNLOADS
+450%
INCREASE IN DOWNLOADS
INFLUENCERS
+40,000
INSTAGRAM FOLLOWERS IN 16 MONTHS
350
PIECES OF CONTENT PER MONTH
295
HIGH PERFORMING AFFILIATES