YENSAREDEFINING BRAND STORYTELLING FOR YENSA STRATEGYWhen Yensa approached Hello There Collective, the primary objective was to increase performance across all digital touchpoints. Yensa sought to enhance brand visibility, engagement, and sales through a comprehensive digital strategy. To address these challenges, Hello There Collective formulated a multifaceted plan, focusing on four key areas: messaging and content […]
POPCHIPS x GARFIELDThe Popchips primary goal was to maximize views and focusing on video view campaigns.STRATEGYHello There supported Pop Chips integration in the Sony Picture Garfield. We worked hand in hand with the Sony team to create a strategy on how we would amplify the partnership via influencer campaign, content creation, and social media campaigns. […]
sunwink HOT GIRLS HAVE STOMACH PROBLEMS THE ASKSunwink’s goal was to boost sales at Target. Our task was to increase visibility and consumer interest while positioning Sunwink in Target’s competitive retail environment to capture customer attention and drive sales growth. OUR HUNCHSunwink’s marketing targeted moms, overlooking Gen Z’s obsession with digestible beauty products. We felt […]
SWFT MAKING MOVES: CONTENT REFRESHCONTENTWhen SWFT sought a brand refresh, they turned to Hello There Collective to reimagine their content direction and revitalize their brand approach. We infused vibrant colors and dynamic energy into the content to resonate with SWFT’s millennial audience. Through motion content, we aimed to evoke the sense of freedom and endless […]
st. john knits FALL 2024Hello There Collective’s social media strategy focused on posting highly relevant subculture and pop culture references that were trending and viral. By creating day-of content, we ensured our posts resonated with Gen Z, a demographic particularly attuned to the latest trends.