you need this
SETTING THE TONE
FOR GEN Z SLAY
STRATEGY
You Need This tapped us to support in the launch their newest brand, aiming to target Gen Z. Utilizing our extensive network of creators, influencers, and models in Los Angeles, we curated an engaging and authentic content mix that resonated deeply with this audience.
SOCIAL MEDIA
Hello There Collective's social media strategy focused on posting highly relevant subculture and pop culture references that were trending and viral. By creating day-of content, we ensured our posts resonated with Gen Z, a demographic particularly attuned to the latest trends.
+40,000
INSTAGRAM FOLLOWERS IN 16 MONTHS
350
PIECES OF CONTENT PER MONTH
295
HIGH PERFORMING AFFILIATES
+4,000,000
IMPRESSIONS PER MONTH
350
PIECES OF CONTENT PER MONTH
295
HIGH PERFORMING AFFILIATES
INFLUENCERS
Leveraging the power of The Collective, Hello There taps influencers for ongoing gifting and content creation in order to create a variety of assets.
Through simultaneous gifting and creator programs, we have been able to capture market share on key social platforms by generating large volumes of content. This strategy leverages creators to produce trending content for our owned channels and advertisements, ensuring a strong and impactful online presence.
ADS
To maximize retailer partnerships, Hello There utilized creators to produce UGC that feels organic and consumer led.
+450%
INCREASE IN DOWNLOADS